Blu-ray Take Off. Not.

22 09 2008

As many assumed, and common sense seems to predict, Blu-Ray technology is having a slow take off. With the prices of Blu-Ray players over $300, the Blu-Ray movies far more than regular DVDs, and the fact burners are nearly non-existent, this isn’t surprising to me.



Working at an electronics retail outlet, I can see first hand customer’s reaction to the new technology. Most of them don’t care. That’s right, the average Joe doesn’t want to spend more money for high definition. The average Joe is only buying an HD TV because broadcast is going digital, or their old TV died and they can’t find anything else. Of those that purchase a new HD TV,  a large percent of them are using old RCA cables to hook it up and aren’t getting true HD quality to begin with. Perhaps the switch to HD broadcast will make the switch to Blue-Ray occur quicker than the switch from VHS to DVD, but considering DVD’s themselves are a fairly recent technology, I think most of the switch will be only from necessity or convenience.I don’t see Blue-Ray replacing DVDs by 2010 as predicted by the European chairman for the Blue-Ray Disc Association.

Being one that spends more time immersed in a science fiction novel or on my computer than in front of the TV most days, the only reason I’ll switch from DVDs to Blue-Ray is if Netflix stops carrying DVDs, and I don’t see that happening anytime in the near future.



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